Asia’s leading customer focussed brand consultancy. In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organizations. But enough about us, this is about you. How can we help build your brand? Contact us today and let’s have an informal discussion about future-proofing your brand.

Too many businesses see big global firms advertising extensively and believe branding is about advertising or other creative-driven tactics. As a result, they put all their budgets into trying to make an impact in this traditional manner but they rarely have the budget to maintain this approach for long enough to make an impact. As a result, these tactics are ineffective at best and damaging to the brand at worst.

Fusionbrand understands better than most that building a brand to withstand the firepower of local and international competition requires a strategic approach beginning with making sure the organization is ready to deliver on the brand promises made. Every business should focus on becoming a brand to block competition, increase repeat business and raise margins. Fusionbrand helps firms build bulletproof brands ready for the battles ahead. This is how we do it

– Discover – If you don’t know where you are now how do you know how to get to where you want to be tomorrow? Far too many companies advertise first & when that doesn’t work, consider a brand audit but by then the competition has an unassailable lead.
– Define – Whether you are a startup, multi-national conglomerate or government ministry/agency, you have a brand and that brand needs a carefully defined internal & external strategy to attract the right talent, use budgets effectively and ensure promises made are promises kept.
– Drive – Once everyone in the organization is on brand and the brand foundations are in place, the brand is ready to break through the noise and the competition. The brand implementation is an accelerated, integrated and carefully orchestrated rollout based on the goals and timelines defined in the brand strategy.